Turn every activation into a measurable, repeatable growth driver — and know exactly where each euro performs.
Brands invest heavily in POS materials, sampling and field execution, yet most on-trade activations still run without reliable measurement. Activation Monitor closes that gap with matched control groups and sell-out data.
Each activated venue is paired with statistically matched control venues — same region, concept and customer profile — so we isolate true impact, not noise.
From receipt-level POS data we track sell-out uplift, incidence, product rotation and execution quality — hourly and daily, against 2 years of baseline.
Every activation gets an ROI index and a clear verdict — Scale, Monitor, Repair or Reduce — so budget moves toward what truly works.
| Activation / touchpoint ▲▼ | Sell-out uplift ▲▼ | Incidence ▲▼ | Rotation ▲▼ | Monthly cost ▲▼ | % budget ▲▼ | ROI index ▲▼ | Verdict ▲▼ |
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no black box.Book a 30-minute call — we'll map your activation scenarios to test groups and walk you through the dashboards live.
